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Papaya Comedy Visual Campaigns

Art Direction & Social Media Campaign Design

Visual identity and promotional design for three live comedy productions by Papaya, a Taiwanese comedy group, including key art development, illustration, and multi-platform marketing assets

MY ROLE

Graphic Designer

TOOLS

Photoshop, Illustrator

Timeline

2023 - present

Travel Webstie Design

Papaya is a Taiwanese comedy group specializing in manzai performances, sketch comedy, and live entertainment. As their recurring visual designer, I collaborated closely with the team to create promotional campaigns for three productions: Final Fantasy II: The Final Countdown, Manzai Monthly, and Sketch Lab. Working from the creative direction provided by the performers and producers, I developed each show's visual identity through customized typography, color systems, composition, and illustrations when needed. Every production required balancing the unique personality of the performers with a clear and recognizable visual language that could attract audiences across digital platforms.

Papaya is a Taiwanese comedy group specializing in manzai performances, sketch comedy, and live entertainment. As their recurring visual designer, I collaborated closely with the team to create promotional campaigns for three productions: Final Fantasy II: The Final Countdown, Manzai Monthly, and Sketch Lab. Working from the creative direction provided by the performers and producers, I developed each show's visual identity through customized typography, color systems, composition, and illustrations when needed. Every production required balancing the unique personality of the performers with a clear and recognizable visual language that could attract audiences across digital platforms.

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Beyond creating the primary key visual, a significant part of the project involved adapting each campaign across multiple marketing touchpoints. I produced a complete set of promotional assets optimized for social media, ticketing platforms, and event channels, ensuring visual consistency throughout the audience journey. Through ongoing collaboration across multiple productions, I helped establish a recognizable visual presence for Papaya while creating flexible design systems that could accommodate different themes, performer photography, and campaign requirements.

Beyond creating the primary key visual, a significant part of the project involved adapting each campaign across multiple marketing touchpoints. I produced a complete set of promotional assets optimized for social media, ticketing platforms, and event channels, ensuring visual consistency throughout the audience journey. Through ongoing collaboration across multiple productions, I helped establish a recognizable visual presence for Papaya while creating flexible design systems that could accommodate different themes, performer photography, and campaign requirements.